Welcome to Smooth Accounting
We are multi-award winning Chartered Accountants with a head office in Portsmouth, Hampshire, serving small to medium sized businesses and limited companies.
Taking care of your individual accounting needs
You didn’t get in to business to fiddle around with payroll and HMRC forms. That’s where we come in. If you have a small/medium sized company, a partnership, are self employed or a landlord or just need advice on how to become one of the above, we’ll sort the nitty gritty stuff so you don’t have to. This leaves you to focus on juicy sales, new ideas, great clients, exciting events, and winning awards. That sounds more fun doesn’t it?
We tell it like it is and won’t use tricky jargon to trip you up, nor will we ever hide our fees so you end up with a whopping great bill. In fact, we’ll use our knowledge gained from all of those delightful years studying accounting and finance to find efficient, compliant, ways to save you money.
We know that there is nothing more annoying than waiting around for your accountant or professional advisor to respond to a basic query, it’s just rude right?! That’s why here at Smooth we expect all of our team to acknowledge and respond to your email or phone call within 4 hours during the working week. We might not always have the answer right away, but you’ll know the team will be working hard to answer it ASAP.
Are you ready to get started?
Tell us about your business and we’ll be in touch to give you expert accounting advice.
Google Rating
4.8
Based on 92 reviews
Smooth Accounting Ltd
4.8
Josh w
I came to them after previously being with 2 accountants who turned out to not be so good. And they have exceed my expectations in every way! Super friendly to speak to and always happy to answer any questions. I've mainly been dealing with Sam & Gemma and they both amazing! Their work is extremely thorough and they're very knowledgeable on all subjects. Can't recommend them enough!!
Si
Hilary L.
I have had dealings with members of Smooth Accounting since July 2022. I have found the staff all so easy to talk to and incredibly knowledgeable. I would not hesitate to recommend their services. You can tell they really care, they go above and beyond to look after their customers. They are quick to respond and no question is too small. I honestly can’t say anything negative about my experiences working with them. Brilliant customer service!
Craig F.
Marelize B.
Jeri is the most authentic person I have ever "met". She is dynamic, driven, kind and full of compassion. I am so thrilled to be part of her "coaching" group as she shares her journey in gaining great success.
Lauren W.
I have worked with Jeri over the last six months and have had a very positive experience. She is very knowledgeable, friendly and I have seen amazing results. Highly recommend!!!! Thank you for everything Jeri
Samantha R.
I’ve recently met with Jeri after learning that she was relocating and setting up in Dubai. Having followed her company in the UK for the past few years, from what I’ve seen on social media, Jeri and her team are always trying to help others succeed. For this reason I was excited when I heard that she was moving to Dubai and could help myself and my partner here! It’s clear that Smooth accounting are a force to be reckoned with in the accounting world and i’m looking forward to working with her and her team.
Rob S.
Amazing accountant firm, highly recommend wouldn’t use anyone else. Very thorough and helped me with all of my accounting needs.
Anousheh B.
I've worked with Jeri for a year now and her advice and support has been invaluable to me and our company.We've seen huge results from her advice which we've taken. I wish I had moved to Jeri sooner! Thanks for everything 🙂
Debbie H.
Jeri is generous with her support and championing the profession. I am an accountant and when I first started out Jeri jumped on a call and offered some advice. She has also used her YouTube channel to support businesses and accountants.
George R.
Jeri and team are fast class. Highly professional, engaging and dynamic. We look forward to her new venture supporting or business operation in the Middle East/Dubai
Sarah M.
It is not very often I hold my hands up when I haven't made a good decision, but a few years back I made a bad decision! We recently came back to Smooth accounting and I can honestly say I wish we had never left the first time. Jeri's knowledge and advice was invaluable and from that 15 minute call I knew we were going back, they had to be our accountant as they genuinely care about the business, after all we are all here to make money!Our account manager Gemma exceeded all our expectations carrying on and fulfilling what Jeri had put on offer.We are extremely happy and if you want modern customer focused accounting then Smooth are 100% the practice you need.
Steve P.
Jeri's expertise is second to none and we have learnt a lot from her videos especially around Xero accounting software. We would have no hesitation in recommending Jeri and the team at Smooth Accounting.
Ryan T.
Donna W.
Smooth Accounting is a business genuinely interested in helping others businesses.My review is based on their content and webinars released by Jeri. Her last webinar about business growth had so much content and genius ideas. I have no doubt the small cost of the course will cover itself in a matter of weeks. A true investment!
Gemma L.
Jeri is an approachable, personable and professional chartered accountant and business owner whom I can highly recommend. I needed help with an HMRC charge and wouldn't have been able to do it without her. She was quick, efficient and very helpful. Will certainly use her services again.
Jennifer T.
Every step has been an absolute pleasure - even when i got an unexpected tax bill (from my previous accountant) I was able to call on my Account Manager, Sam who came up with a plan to help me navigate the situation, put my mind at ease, helped me plan for the future. She even made me laugh! I cannot recommend the Smooth team enough for professionalism and humanness.
Buhir R.
The best chartered accountant in Fareham by far.What a great tax advisor local to you in Southampton.The cleverest online xero accountancy practice in Portsmouth.I can't thank her enough for being a beacon of support in these hard times.Keep smashing it young lady.Happy to review you as the best Fareham local tax adviser. No doubt you will continue to save your clients 1000s and 1000s more.
Scott L.
We recently moved over to Smooth Accounting and the difference in service is night and day from our previous provider. Extremely responsive and proactive when it comes to getting our VAT returns sorted, payroll etc.We've also been given great advice on some areas where we may have been doing it wrong in the past or just not 100% sure.It's comforting to know that one of the Smooth team is only a phone call away for when we need to clarify anything, no matter how daft the question maybe! 🙂
Something Y.
Since appointing Smooth accounting, its been exactly what the name suggests...smooth.Easy monthly payment, prompt advice, e mails sending covid advice and support put into easy to understand factsheets.Always there with an answer if you ring or e mail.Couldnt ask for more
Simon R.
incredibly efficient and friendly. such a modern look at accountancy and the speed and quality in which everything was dealt with was second to none. it's a breath of fresh air to have an accountancy firm join the 21st century. This company is full of knowledge and extreme professionalism. Highly recommend them to everyone
Giverny H.
If I could add a sixth star to this review then I would. Jeri and her team are the kind of accountants that you don't believe exist, because of how brilliant they are. Honestly, I've lost track of how many times I've recommended someone use Smooth Accounting - they are superb.Not only are they knowledgeable, helpful, friendly, and incredibly speedy, they're incredibly patient with you if - like me - finances make you want to gauge your eye out with a rusty fork. One of the best parts about Smooth is their integrity; I know that they won't break the law and are happy to turn away potential clients who ask them to do something shady. Jeri will, quite literally, tell them to jog on.Without a doubt, I 100% recommend Smooth Accounting to anyone in the future.
generation G.
Wow! what can I say, Jeri and Naomi have been amazing, we have gone from being a pretty unorganised business to slowly getting everything in check. I didn't realise how so far behind we were in terms of technology we were until we spoke to Jeri in our initial meeting.This is certainly the new way of accounting!!
Reece M.
Where to begin... what a legend Jeri and her team are. When running a business (especially for the first time and being young) it can be difficult to understand the latest financial methods, VAT and whatever else comes along with it. Thankfully, we knew Jeri! She was able to help and sit down with us to talk us through everything we needed. We left feeling refreshed and a little more relaxed about everything! Thank you... a well earned 5* review.
Si H.
After completing an online enquiry form I received a call back within a few minutes. The lady that I spoke to was very helpful and provided me with lots of useful information and advice. On this occasion I did not need to retain their services but if required would certainly return to them due to my contact with them today.
Ryan L.
What a lovely refreshing firm of accountants to deal with!
mike C.
I wouldn’t recommend any other accountants. All the girls here are brilliant at they’re jobs and achieve every request with great results. If anyone wants to feel mothered when it comes to the dreaded paper work this is where to go.
Julie W.
I've been with Jeri and the team since they started and I've had a superb relationship with them. Any query is dealt with speedily and with the utmost professionalism and I have no hesitation in recommending their services to others. Thanks for your help J Williams and Co. (Despite my name I'm not a relative!).
John P.
Jeri has been my accountant for five years. All I can say is that if anybody needs an accountant I always recommend her company. They are friendly, proactive and know what they are doing. All this and their fees are realistic too.
Tracy L.
Fabulous service, utterly professional and great communication. Many Thanks
Ryan
Jeri and her team are highly knowledgeable and clearly know there stuff. They also provide amazing customer service and go the extra mile to help clients. Would highly recommend them to any business.
Tanya G.
Suzie at J Williams & Co is so friendly and approachable. She has always been more than happy to do our accounts and helps us to understand it all. Brilliant!
Kris W.
Simple, efficient and professional, this no fuss accountancy firm have taken the hassle out of that time of year when I need to sort my tax return - highly recommend!
Toni M.
Brilliant service from start to finish. Highly recommended
Amy W.
Excellent professional service.Would thoroughly recommend.
Beth B.
Everyone is beyond helpful and know their stuff - Jeri goes out of her way to ensure you get the best service and advice from her team and opens her doors to people even enquiring about starting up their own business 💕
Debbie Della G.
J Williams & Co offer a friendly and professional service who are always there to help.
Lee J.
Kind friendly staff, can't fault the service would recommend them.Suzie Taylor many thanks.
Tania M.
Jeri has been my accountant now for number of years. I can highly recommend J Williams and co. They provide such an excellent service, and quick to respond to any queries I have
peter W.
Very professional and helpful, not your normal accountant 👍🏻
Globe F.
Sadhana P.
Flexible, reasonable, professional and approachable. I could not run my business with JW&Co. I went to see two accountants before then and when I had my meeting to Jeri I signed up there an then. If you need an accountant please do not look any further. Well done ladies.
Bryony P.
Great company!
Peter B.
We've experienced nothing but a fantastic personal experience from Jeri and the team. Every query is answered promptly (and patiently!), and they have taken away all stress from our tax affairs due to their proactive and professional approach. I would highly recommend to anyone searching for an accountant!
K F.
Great service, prompt and efficient. Friendly and reliables Great service.
Lorna S.
Very knowledgeable, friendly staff who cater for all types of businesses, companies, sole trades and individuals. They take the reporting pressure off, so clients can concentrate on running their business.
Lindsay L.
Very efficient helpful staff, would highly recommend
lilsybops T.
Fantastic service, customer service is their highest priority & they really are amazing at it. If you are looking for a new accountant, please do not look any further!
Michelle C.
Excellent service at J Williams & co. Very friendly & welcoming team.
sharon C.
Very friendly and helpful staff. Nothing too much trouble.
kimberley D.
Highly recommend 👌🏼
Deathstrowe 1
I’m soon to be starting up my own business, which is a scary prospect as I’ve always been an employee so had all the glory of money, whilst someone else sorted out the TAX!! This company came highly recommended to me by a friend and I discussed my future plans with Suzie. She totally reassured me that this firm would be the right choice for my new adventure and I’m looking forward to new beginnings with this firm by my side sorting out the receipts! They are also competitively priced, and modern in their approach (not the stereotypical accountant 🤣)
Hannah D.
Very friendly staff
Kelly T.
J Williams & Co keeps on top of what we’re doing within the business, so that they can help us make important decisions. They explain the financial issues in language that we can understand! They are extremely professional as well as being approachable and friendly. We would never trust anyone else to take care of our accounting needs.
Ashley D.
Brilliant service from J Williams & Co - would highly recommend! Extremely helpful and friendly staff.
Shelley A.
What a wonderful bunch of people. So friendly and professional. Jeri has built a wonderful team of people who know their stuff! You won't regret using this brilliant company
Georgie N J.
Professional and trustworthy
Isaac B.
Agatka B.
Very friendly and helpful staff. Always go that extra mile to make their customers happy. Thank you
karina V.
Very friendly staff. Highly recommend
Daniela C.
A huge thank you to J Williams and co for providing such an excellent service.I was recommended Jeri’s company when I was looking for a new accountant.What an absolute gift Jeri and her team have been.I have only high praise for the service that they provide. Thank you ladies for all your hard work and effort.I look forward to working with you for many years to come.
Steve R
We have been using JW Accounts for just under a year. Massive difference to our previous one's. Always there to answer any questions. Keep up the good work!
Nick B.
Incredibly helpful staff, excellent service and just a generally nice company. Highly recommend them to any business.
Dean H.
Amazing service provided by these guys! Forever giving me useful advise. Would definitely recommend! 🌟🌟🌟🌟🌟
george C.
After being let down and my accounts being bodged by my previous accountants, Jeri and her team have been very helpful and thankfully got me back on track, if your looking for a fast reliable service then these are you best shot 👍🏼
Claire A.
Jeri and her team are totally amazing! As a very new business owner they are on hand and happy to answer any and all questions I have no matter how silly!
helen R.
So impressed with the level of service Jeri and her team have given me going from a sole trader to a Limited company and VAT registered. The amount of phone calls and emails I have made but never charged more! Thanks ladies. Highly recommend ⭐️⭐️⭐️⭐️⭐️
Kelly B.
Jeri and her team are so friendly and down to earth but also very knowledgeable and professional. I set up a meeting with Jeri shortly after going self-employed. It was a massive leap for me to start my own business and I found Jeri so reassuring and she really inspired me that I could grow my own successful business. She has not only been helpful as my accountant but also with building my own business. Jeri even gave up her time to help me with my social media for my business! They really do go the extra mile for their clients. I look forward to working with Jeri and the rest of her team for many years to come. I would not hesitate to recommend them for all of your accounting needs.
Chris M.
Been with JW accountants for a few years now and would recommend them . Always helpful and knowledgeable
JH P.
Absolutely brilliant service, always approachable with problems or queries. I was recommended to J Williams & Co after a few failures with accountants. Set things on the straight & narrow with my business needs. Lovely team & always willing to help and explain in a language suitable for even the most complex of questions. Wouldn't look elsewhere. Example of how a business should be run.
Jamie S.
Very impressed! I am new to running my own business, but Jeri and her team made things very easy for me, taking the time to discuss my business and its requirements. Very pleased to have them looking after me!
James F.
Great service friendly, helpful and very professional.
Henry Paints F.
I can highly recommend J Williams & Co. They have been my business accountants for several years and offer a very friendly and professional service.
Leon D.
Having used Jeri's accounting services for well over 10 years, i had no doubt when deciding to transfer by business accounts to J Williams & Co Accountants. A reliable, quality service with spot on advice. A Dynamic company which has by far one of the most efficient and user friendly set ups.
Nigel M.
Fantastic company. Always very polite and helpful. Nothing me to much trouble. Would highly recommend.
Clare L.
Jeri and her team are an absolute pleasure to deal with. Not only do they always get back you quickly, they are helpful and go above and beyond to not just do their job, but inform you of other things you may not have thought of.In the last year they have helped me set up as an employer, set up pensions for my staff and dealt with all of my tax affairs. On top of that, completely unprompted they have advised how I can save £5000 on my tax bill next year, and they are guiding me through the changes that need to be made.A friendly ear is always on hand when I call and they also proactively engage with me constantly, prompting me and offering helpful hits and tips! They talk me through any situation and deal with things, that left to my own devices I would struggle with and panic about, all with minimal fuss and full support. Quite literally NOT YOUR AVERAGE ACCOUNTANT. On top of that the service I get for the very reasonable fees I pay is quite unbelievable.I could not recommend J Willliams and Co highly enough. As a self employed Mortgage Adviser with my own company, service and client rapport is everything to me, I don't recommend many other companies to my clients as recommendations can often fall back on you , however I recommend J Williams and Co to ALL of my clients to help them with all their tax affairs and I have many happy customers who sing their praises as much as I do.
karen V.
Jeri and her team are very friendly, professional and approachable. Would highly recommend their services.
Chloe
I would highly recommend J Williams & Co. The staff are really approachable and friendly and offer a top class service.
Trevor P.
Great group of highly professional people, very approachable and a pleasure to work with.Quite simply if you are eg a single IT contractor or similar why bother with umbrella companies, when you can come here.Thank you Jeri and Co!
Sam R.
If you are looking for a modern, fresh, no nonsense team of positive accountants, look no further. Finally an accountant that doesn't charge you for a meeting or to speak on the phone! HIGHLY RECOMMENDED!!! - Director of YesCanDo Media
Steve R.
Jeri has been the accountant for YesCanDo for many years. J Williams & Co look after our accounts and bookkeeping, they always go the extra mile on both advice and also customer service. Highly Recommended!
Matthew W.
Nonya B.
Jeri and her amazing team have been looking after our accounts for years now. Always warm and friendly, and give excellent advice! Especially helpful when explaining taxes and laws to someone pretty clueless like myself, without being patronising.It's clear to see why this company is going from strength to strength and winning awards, but hats off to Jeri for making this company so special.
Karen W.
Highly recommended.
Scott O.
I have been using J Williams & Co for just over a year now. Been an absolute pleasure to work with them. Made my life alot easier and help me grow my Ltd company. Would highly recommend
Rachel G.
Very professional and so so helpful would highly recommend!
Matt W.
Our customer reviews speak for themselves
We have many happy customers from a range of businesses across the UK and Internationally. Take a moment to read our customer reviews. You can also leave the team a Google review or Facebook review.
Working with Smooth Accounting, and specifically our client manager Sam, has been a transformative experience for our business. The expert support and guidance have helped navigate financial challenges and implement strategic changes. We’ve been able to make better-informed decisions, which have driven strong growth in our business over the past three years. We couldn't be more grateful for the dedicated partnership and exceptional service that Smooth has consistently delivered.
It has been and continues to be an absolute pleasure working with them and your company. You are all doing a great job and have completely changed myself and Will's perspective about accountants. Signing on to be your client has been one of the best decisions made and we hope to continue to grow our relationship with your team.
Dan Bulman - Director of Baked Creative
I cannot recommend Smooth Accounting enough. Thanks to their expert guidance and support, particularly from our dedicated client manager, we've seen exceptional growth over the past few years. Their regular management account meetings and ongoing support services have been invaluable to our business, helping us to increase revenue greatly year after year. Simply put, we couldn't have done it without them!
Reece Matthews - Director Hewitt Matthews
I just wanted to take a minute to thank two very special team members of yours for their outstanding service. Luke and Sam have both been very accommodating to our ever changing business needs.
It has been and continues to be an absolute pleasure working with them and your company. You are all doing a great job and have completely changed myself and Will's perspective about accountants. Signing on to be your client has been one of the best decisions made and we hope to continue to grow our relationship with your team.
Anita Mir - The Point.1888
Since moving to Smooth accounting we have never looked back. They are responsive to all of our needs and have a great manner in explaining what is best for our business and why. Having confidence in our accountant allows me to focus on the things I should be, rather than worrying about the accounts.
Andrew Furnell - Taylor Hill & Bond Estate Agents
Jeri and her amazing team have been looking after our accounts for years now. Always warm and friendly, and give excellent advice! Especially helpful when explaining taxes and laws to someone pretty clueless like myself, without being patronising. It's clear to see why this company is going from strength to strength and winning awards, but hats off to Jeri for making this company so special.
Amy Robertson
I have always had a great experience when dealing with the team at Smooth Accounting. They are always willing to go that extra mile, and I have found this so helpful when I can’t get my head around things. It’s a rare treat that you find such professionals with a relaxed and friendly vibe. Definitely taking the accounting world into the 21st Century. Thanks Team
Joe North
Jeri has been my accountant for five years. All I can say is that if anybody needs an accountant I always recommend her company. They are friendly, proactive and know what they are doing. All this and their fees are realistic too.
John Plumridge
Jeri and Smooth are an exceptional accounting business. Providing high level strategic advice, alongside accounting, tax, corporate governance and statutory guidelines, they are unmatched. Most importantly, they are friendly, approachable and unlike any other accountants we have encountered. A true disrupter to the sector.
George Reed - Oberon Solutions
Smooth Accounting look after our accounts,tax and bookkeeping, they always go the extra mile on both advice and also customer service. Highly recommended!
Steve Roberts - YesCanDo Group
As a first time landlord, I was not prepared for the self assessment tax return from HMRC. I contacted Smooth Accounting after reading there on-line reviews and was immediately put at ease. Jeri and her team are always ready to provide great advice with all paperwork done efficiently and with no fuss. They have been an invaluable asset to me and I would highly recommend them to any landlord or business in need of a reliable, honest and friendly accountancy firm.
Ryan Smallridge
Jeri and her team are so friendly and down to earth but also very knowledgeable and professional. I set up a meeting with Jeri shortly after going self-employed. It was a massive leap for me to start my own business and I found Jeri so reassuring and she really inspired me that I could grow my own successful business. She has not only been helpful as my accountant but also with building my own business. I look forward to working with Jeri and the rest of her team for many years to come. I would not hesitate to recommend them for all of your accounting needs.
Kelly Bruton
I would thoroughly recommend Jeri and the team. I approached Jeri with something I needed support with and immediately received a response. No less than a few hours later, I had all the answers I needed in order to make a fully informed decision. Nothing was too much trouble. If anyone in my network is seeking accountancy advice/services, please do not hesitate to get in touch with Jeri and the team!
Hayley Packham
I've been working with Jeri for a number of years now, and when I heard Smooth Accounting was taking on new clients, I jumped at the opportunity to work with them. The attention to detail, utilisation of new technologies and helpfulness of the staff all come together to create a completely seamless and incredibly effective accounting practice. By using the techniques, tools, and advice that I've gained from working with Smooth Accounting, I have already saved not only money, but also countless hours of head scratching, bookkeeping, and general accounting pain. I can only recommend their service and will continue to recommend them to my peers and colleagues.
Jack Purdie
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